Sunday, November 16, 2025
Post Malone to Perform Red Kettle Kickoff Halftime Show
Thursday, October 17, 2024
The Salvation Army’s Red Kettle Kickoff Halftime Show
Grammy, ACM, and CMA Award winner and reigning ACM and CMA Entertainer of the Year Lainey Wilson will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the New York Giants, airing on Fox. The Dallas Cowboys Thanksgiving Day game has become the most-watched regular season game of the year, drawing 42 million viewers last year.
Wilson’s performance will celebrate the reason for the season, featuring songs from her new album, “Whirlwind,” and a special surprise guest. Fans should expect to see bell-bottoms, boots, and lots of bells this Thanksgiving.
The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind, the Red Kettle Campaign. A Cowboys tradition for 28 years, the halftime show puts a national spotlight on the needs of millions during the holiday season and all year long, issuing a rallying cry to donate to The Salvation Army. With the help of the Dallas Cowboys, The Salvation Army has raised more than $3 billion since the Red Kettle Kickoff began.
“It’s an honor to follow in the footsteps of legendary performers like my friend Dolly Parton, The Jonas Brothers, and Reba, of course, to kick off The Salvation Army’s iconic Red Kettle Campaign,” Wilson shared. “Join me at the Red Kettle this Christmas season because we truly can do more good when we come together to serve those in need in our communities.”
“Performers like Lainey Wilson represent the next generation of role models for so many,” said Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. “We are so thankful to have her energy and enthusiasm on our national stage this year to highlight the Red Kettle Kickoff and the importance of giving back to those who need it most.”
With five fewer giving days this season, donations to The Salvation Army at one of its iconic Red Kettles or online are needed to meet the increasing needs of families struggling to make ends meet.
The following options are available for those wishing to support their neighbors in need:
Donate with cash, coins, and checks or digitally with Apple Pay, Google Pay, PayPal, and Venmo at any Red Kettle across the country.
Provide Christmas gifts to children of local families in need through The Salvation Army Angel Tree. You can also contact your local Salvation Army about volunteering to distribute donated Angel Tree gifts.
Contact your local Salvation Army to volunteer at a Red Kettle or visit RegisterToRing.com.
Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army,” and then specifying the amount.
Sign up for a sustaining gift of $25 a month at Give.SalvationArmyUSA.org.
Donate cryptocurrency, such as Bitcoin or Ethereum.
Every donation stays in the community to provide help and hope for those in need. To learn more, give help, or get help, please visit www.SalvationArmyUSA.org.
Tuesday, October 17, 2023
Global Superstar Dolly Parton to Perform Halftime Show Live at Dallas Cowboys Thanksgiving Day Game
Global icon, singer-songwriter, actor, New York Times best-selling author, businesswoman, philanthropist, and Rock & Roll Hall of Fame inductee Dolly Parton will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Washington Commanders, airing on CBS. The Dallas Cowboys Thanksgiving Day game has become the most-watched regular season game of the year, drawing 42 million viewers last year.
“Wow! What an honor to get to kick off The Salvation Army’s Red Kettle Campaign with the halftime show during the Dallas Cowboys game this Thanksgiving,” said Parton. “Those Red Kettles have long been a symbol of hope for our friends and neighbors who are facing hard times. My goal is to encourage everyone who can to donate and support their neighbors in need. Every small act of generosity helps, and together, we can all love our neighbors this holiday season and beyond.”
- Donate with cash, coins, and checks, or digitally with Apple Pay, Google Pay, PayPal, and Venmo, at any Red Kettle across the country.
- Provide Christmas gifts to children of local families in need through The Salvation Army Angel Tree. You can also contact your local Salvation Army about volunteering to distribute donated Angle Tree gifts.
- Contact your local Salvation Army to sign up to volunteer at a Red Kettle.
- Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army,” and then specifying the amount.
- Sign up for a sustaining gift of $25 a month at give.SalvationArmyUSA.org
- Give any amount by texting “KETTLES” to 51555.
- Donate cryptocurrency such as Bitcoin or Ethereum.
Every donation stays in the community to provide help and hope for those in need. To give help or get help, please visit www.SalvationArmyUSA.org.
Monday, November 29, 2021
Dallas Cowboys and Luke Combs Dedicate Live Thanksgiving Halftime Show To Ensure 'Hope Marches On' for Those in Need
The Salvation Army's 131st annual Red Kettle Campaign launches the season of giving today and is calling on a generous public to help ensure hope marches on for millions of Americans continuing to combat the impacts of pandemic poverty. The holiday fundraising campaign kicked off at AT&T Stadium on Thanksgiving Day with a special nationally televised halftime performance during the Dallas Cowboys game against the Las Vegas Raiders on CBS.
Award-winning country musician Luke Combs dazzled audiences across the nation with a live performance at a halftime show that will include the iconic Dallas Cowboys Cheerleaders.
The Red Kettle Campaign, the largest and longest-running fundraiser of its kind, is especially needed now to meet the increasing needs of millions of Americans continuing to battle the impacts of pandemic poverty. The Salvation Army has not stopped working to provide help and hope — no matter the cost — since the pandemic began. This year, The Salvation Army estimates it will need $175 million — almost 50% more than raised in red kettles in 2020 — to help keep Americans in their homes this holiday season and beyond.
Across the nation, volunteers, donors, communities, and corporations have stepped up in remarkable ways:
- On Dec. 3, The Salvation Army's national commander is challenging bell ringers across the country to raise $1 million in just four hours. An interactive map with participating red kettle teams will be available at SalvationArmyUSA.org for those who wish to donate in person or virtually in support of the goal.
- Throughout the season, supporters can still donate to thousands of red kettles stationed outside storefronts at Bass Pro Shops and Cabela's; Boscov's; Big Lots; Dillard's; Food Lion; Hobby Lobby/Mardel; JCPenney; Kroger Family of Stores; Macerich Properties; Macy's/Bloomingdale's; RPCS, Inc.; Walgreens; Walmart; and Sam's Club.
- Walmart will again offer customers at Walmart.com the option to round up their purchase to the nearest dollar in support of The Salvation Army. Walmart is also supporting The Salvation Army Angel Tree with in-store trees at Walmart stores and Sam's Clubs and online at www.walmartangeltree.com.
Wednesday, October 28, 2020
Kane Brown To Help "Rescue Christmas" During Cowboys Thanksgiving Day Game
Now more than ever, The Salvation Army is making it safer and simpler to donate in order to support the most vulnerable in our nation:
- The best way to ensure vital services continue throughout the year is to enlist in Love's Army with a sustaining monthly gift of $25.
- To help ensure the safety of bell ringers, donors and partners, The Salvation Army has adopted nationally mandated safety protocols at Red Kettles.
- Donate digitally with Apple Pay or Google Pay at any Red Kettle across the country.
- Ask Amazon Alexa to donate by saying, "Alexa, donate to The Salvation Army," then specifying the amount.
- Give any amount by texting "KETTLE" to 91999.
- Donate physical gifts in bulk.
- Adopt additional Angels to give hope and joy to kids and families in need through The Salvation Army's Angel Tree program.
Thursday, September 12, 2019
Happy Hill Farm “Tee Up for Kids” Top Golf Tournament with Dallas Cowboy Jaylon Smith
1st Annual Happy Hill Farm "Tee Up for Kids" Top Golf Tournament
Thursday, October 3, 2019
6:30 pm - 10:00 pm
Appetizers, Dinner, Drinks, Top Golf Tournament style play, Hole in One contest, Live Music and much more! Grab your besties, family or coworkers and come out for a great evening supporting the special students of Happy Hill Farm.
SPECIAL GUESTS:
Jaylon Smith - Dallas Cowboy
Jaylon will be auctioning off his live autographed jersey and will take a photo with the winner.
Chris Arnold - Emcee
Chris is the Game Night Emcee for the Dallas Mavericks, Talk Show Host on 105.3 The Fan, Emmy Award Winner and DFW legend.
Cody Culberson 8:30pm-10:00pm
Live music lead by Fort Worth singer-songwriter.
Register online today or contact Ivy Wilbourne at ivyncta@gmail.com.
Purchase your tickets today! Limited spots.
Monday, August 19, 2019
Tuesday, March 20, 2018
2018 Taste of the Cowboys
PRESENTED BY CALIBER COLLISION
6:30 pm – 10:00 pm - Main Event
All proceeds will provide critical funds to support the nutritional needs of the one in 4 children in North Texas who is food insecure.
Celebrity Hosts
Chad Hennings
Dallas Cowboys Offensive Line led by Travis Frederick
Preston Pearson
Chef Kent Rathbun
Tuesday, November 14, 2017
Halftime Performance Announcement for Cowboys Thanksgiving Day Game
Joining the Fight for Good takes four easy steps:
- Click “Join the Fight” or scroll to the bottom of the page and join one of our notable citizen soldiers’ fundraisers.
- Specify the community, fundraising goal, and designated cause to support, or simply make a general donation to The Salvation Army.
- Encourage friends and family to donate and start their own fundraising pages.
Thursday, May 14, 2015
27th Annual Children’s Cancer Fund Luncheon Creates Fun Day for Pediatric Cancer Patients and Survivors
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| Rowdy with Ella Lawless |
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| Event Co-Chair Roger Staubach with Micah Reed |
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| Jocelyn White, creator/host at Designing DFW with Julia Brown |
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| Courtney Kerr, fashion blogger and TV/Radio personality, with Luna Martell |
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| Event Co-Chair Troy Aikman with Brady Pampillonia |
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| Miss Teen Texas Chloe Isabelle Kembel with Karla Salazar |
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| Pink Heals Firefighters with kids backstage |








































