Global Superstar Dolly Parton to Perform Halftime Show Live at Dallas Cowboys Thanksgiving Day Game

Global icon, singer-songwriter, actor, New York Times best-selling author, businesswoman, philanthropist, and Rock & Roll Hall of Fame inductee Dolly Parton will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Washington Commanders, airing on CBS. The Dallas Cowboys Thanksgiving Day game has become the most-watched regular season game of the year, drawing 42 million viewers last year.

The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind. A Cowboys tradition for 27 years, the halftime show puts a national spotlight on the need of millions during the holiday season, issuing a rallying cry to donate to The Salvation Army’s iconic Red Kettle Campaign, which began in 1891.

“Wow! What an honor to get to kick off The Salvation Army’s Red Kettle Campaign with the halftime show during the Dallas Cowboys game this Thanksgiving,” said Parton. “Those Red Kettles have long been a symbol of hope for our friends and neighbors who are facing hard times. My goal is to encourage everyone who can to donate and support their neighbors in need. Every small act of generosity helps, and together, we can all love our neighbors this holiday season and beyond.”

“Dolly’s contagious energy and positive spirit are just what we need to support The Salvation Army’s enormous effort to make this holiday bright for millions of individuals and families in need,” said Charlotte Jones, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. “Dolly’s music has a way of inspiring hope, and we’re thrilled to have her on our national stage to spotlight the campaign this year.”

The following options are available for those wishing to support their neighbors in need:

• Donate with cash, coins, and checks, or digitally with Apple Pay, Google Pay, PayPal, and Venmo, at any Red Kettle across the country.
• Provide Christmas gifts to children of local families in need through The Salvation Army Angel Tree. You can also contact your local Salvation Army about volunteering to distribute donated Angle Tree gifts.
• Contact your local Salvation Army to sign up to volunteer at a Red Kettle.
• Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army,” and then specifying the amount.
• Sign up for a sustaining gift of $25 a month at give.SalvationArmyUSA.org
• Give any amount by texting “KETTLES” to 51555.
• Donate cryptocurrency such as Bitcoin or Ethereum.

Every donation stays in the community to provide help and hope for those in need. To give help or get help, please visit www.SalvationArmyUSA.org.