Dallas Cowboys and Luke Combs Dedicate Live Thanksgiving Halftime Show To Ensure 'Hope Marches On' for Those in Need

Together The Salvation Army, Dallas Cowboys, and Luke Combs help ensure hope marches on for those in need this holiday season and beyond

The Salvation Army's 131st annual Red Kettle Campaign launches the season of giving today and is calling on a generous public to help ensure hope marches on for millions of Americans continuing to combat the impacts of pandemic poverty. The holiday fundraising campaign kicked off at AT&T Stadium on Thanksgiving Day with a special nationally televised halftime performance during the Dallas Cowboys game against the Las Vegas Raiders on CBS.

Award-winning country musician Luke Combs dazzled audiences across the nation with a live performance at a halftime show that will include the iconic Dallas Cowboys Cheerleaders.

The Red Kettle Campaign, the largest and longest-running fundraiser of its kind, is especially needed now to meet the increasing needs of millions of Americans continuing to battle the impacts of pandemic poverty. The Salvation Army has not stopped working to provide help and hope — no matter the cost — since the pandemic began. This year, The Salvation Army estimates it will need $175 million — almost 50% more than raised in red kettles in 2020 — to help keep Americans in their homes this holiday season and beyond.

Across the nation, volunteers, donors, communities, and corporations have stepped up in remarkable ways:

• On Dec. 3, The Salvation Army's national commander is challenging bell ringers across the country to raise $1 million in just four hours. An interactive map with participating red kettle teams will be available at SalvationArmyUSA.org for those who wish to donate in person or virtually in support of the goal.
• Throughout the season, supporters can still donate to thousands of red kettles stationed outside storefronts at Bass Pro Shops and Cabela's; Boscov's; Big Lots; Dillard's; Food Lion; Hobby Lobby/Mardel; JCPenney; Kroger Family of Stores; Macerich Properties; Macy's/Bloomingdale's; RPCS, Inc.; Walgreens; Walmart; and Sam's Club.
• Walmart will again offer customers at Walmart.com the option to round up their purchase to the nearest dollar in support of The Salvation Army. Walmart is also supporting The Salvation Army Angel Tree with in-store trees at Walmart stores and Sam's Clubs and online at www.walmartangeltree.com.

The Salvation Army needs everyone's help now more than ever. Contact your local Salvation Army to sign up to volunteer at a red kettle or distribute Angel Tree gifts to children in need.

You can also give any amount by texting "KETTLES" to 51555.

Every donation stays in the community to help make sure that hope marches on for those in need. To give help or get help, please visit SalvationArmyUSA.org.