Thursday, November 21, 2013

Dallas Cowboys Connect Big Partners To Make Even Bigger Impact This Holiday Season


Nearly 4,000 families served by The Salvation Army’s Angel Tree program will enjoy a full Christmas dinner this holiday season thanks to the teamwork of the Dallas Cowboys, Bank of America, the North Texas Food Bank and The Salvation Army DFW Metroplex Command.

Tuesday, November 19th marked the launch of the collaboration, with more than 100 volunteers from Bank of America and the Cowboys – including former Cowboys great Daryl Johnston, members of the Dallas Cowboys Cheerleaders and mascot Rowdy – gathering at the North Texas Food Bank to begin packaging the thousands of pounds of pantry items. The group surpassed their packaging quota by nearly 2,000.

“Our purpose is to help those who really need it, and combining Bank of America’s passion to end hunger and ours for the work of The Salvation Army, what a great opportunity to do just that,” said Cowboys executive vice president and chief brand officer Charlotte Jones Anderson.

With the Cowboys having partnered with The Salvation Army and supporting its Angel Tree program for more than 17 years, Anderson said it was exciting to see the program enhanced with an added effort to tackle hunger this Christmas.

The Salvation Army Angel Tree program provides Christmas gifts and other essentials for nearly 60,000 children and special need senior citizens in the DFW Metroplex alone. On a select date in December when families pick up their items at the Dallas Angel Tree Distribution Center, Cowboys and Bank of America volunteers will roll out once again to hand out both the Angel Tree items, as well as a full spread of chicken, rice, beans, corn, peas and dessert, bringing the holiday experience full circle for many of these families.

An estimated 800,000 people are hungry in North Texas today; one in four children are food-insecure. To learn more about the North Texas Food Bank and its efforts to combat this problem, click here. For information on how to “adopt” a Salvation Army Angel this holiday season, click here.

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