Friday, November 8, 2013

2013 Doing the Most Good Luncheon

The Salvation Army DFW Metroplex Command welcomes Wynonna, award-winning country music icon, as the featured guest speaker at its 2013 Doing The Most Good Luncheon on Friday, November 15 from noon to 1:30 p.m. at the Hilton Anatole Hotel, Chantilly Ballroom. Jan Pickens, Salvation Army Advisory Board Member, is this year’s luncheon chair.

The 2013 luncheon also serves as the kickoff of The Salvation Army’s 125th Anniversary Celebration, which commemorates the 125 years the organization has served in Texas.  The Anniversary Celebration will feature special events designed to expand the organization’s support base locally to include a new, younger demographic. Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys, is chairing the 125th Anniversary Celebration in the Dallas/Fort Worth area.

Pickens said, “Of all The Salvation Army fundraisers, this local luncheon is the #1 Salvation Army fund-raising event in the world. With the kickoff of The Salvation Army’s 125th Anniversary Celebration and Wynonna as our guest speaker, we look forward to a compelling and memorable event that will raise much needed funds for our mission to serve unmet needs in our community.”

The Doing the Most Good luncheon is a fundraiser to support The Salvation Army's 70 programs and services in Dallas, Tarrant, Collin, Denton and Ellis Counties. The programs address human needs in seven key areas: (1) homeless men, women and children; (2) families in crisis; (3) addiction recovery; (4) senior citizens; (5) children and youth; (6) veterans programs; and (7) disaster response.

In 2012, The Salvation Army provided the following to those in need:
* 999,802 meals for the hungry
* 155,826 nights of care at its homeless shelters
* $422,267 of emergency financial assistance
* 190,080 days of care for adults struggling with substance abuse
* 282,250 Christmas gifts through the Angel Tree Program
* 59,199 individuals assisted during Christmas alone
* $4.8 million of donated Christmas gifts
* 31,451 individual room visits at nursing homes

Tickets to the luncheon are $300, and sponsor levels range from $5,000 to $250,000. For more information on purchasing tickets, visit, call 214-637-8254, or email

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