Introducing the new look of Frisco
Family Services!
We're
excited to share with you our new logo and brand. Because of the rapid
growth the agency has experienced over the past 10 years, the new Frisco
Resale store and the relocation of the food pantry to a more visible space,
it was determined that now was the time to update the agency's brand
identity to a more modern look, while also better communicating to our
constituents (in a visual way) who FFS is and what FFS is about.
The new
logo builds on the idea of compassionately lifting people up in their time
of need. The person shown in the image could be a donor, a volunteer or an
employee who is working to elevate another person with love. Or, the person
could represent the client who is receiving help and compassion from our
organization.
We've removed
the word "center" from our name as it seemed to refer to a single
location, whereas we have multiple locations including Frisco Resale, the
Furniture Depot, our Specialty Store, the new Food Pantry and the agency
offices.
Our new
look is going public today, November 1. We hope you like it, and we thank
you for continued partnership with FFS. We're excited to see what the
future holds!
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