Thursday, November 1, 2012

Growing with Frisco Family Services!!

Introducing the new look of Frisco Family Services!
We're excited to share with you our new logo and brand. Because of the rapid growth the agency has experienced over the past 10 years, the new Frisco Resale store and the relocation of the food pantry to a more visible space, it was determined that now was the time to update the agency's brand identity to a more modern look, while also better communicating to our constituents (in a visual way) who FFS is and what FFS is about.
The new logo builds on the idea of compassionately lifting people up in their time of need. The person shown in the image could be a donor, a volunteer or an employee who is working to elevate another person with love. Or, the person could represent the client who is receiving help and compassion from our organization.
We've removed the word "center" from our name as it seemed to refer to a single location, whereas we have multiple locations including Frisco Resale, the Furniture Depot, our Specialty Store, the new Food Pantry and the agency offices.
Our new look is going public today, November 1. We hope you like it, and we thank you for continued partnership with FFS. We're excited to see what the future holds!

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