Funds raised through the annual luncheon benefit the Greater Dallas Chapter of the Alzheimer’s Association – the nation’s leading voluntary health organization dedicated to fighting Alzheimer’s on all fronts with its innovative programs, services and education offerings, state-of-the-art research, community outreach and advocacy. In its 21-year history, the A.W.A.R.E. Luncheon has raised more than $10 million for the Alzheimer’s Association.
Many special plans are underway to make this a very memorable day when football players, coaches and supporters from this remarkable era of college football will join to fight Alzheimer's. The event will highlight the coaching history of these two extraordinary men and commemorating the unforgettable gridiron battles between Arkansas and Texas - especially in 1964 and 1969.