Don’t mess with Texas and James Avery Announce Charming Partnership

 

Two of Texas’ most iconic brands have come together to celebrate the beauty of a litter-free Texas. Beginning on April 6, 2021, a limited-edition James Avery Artisan Jewelry® charm featuring the instantly recognizable Don’t mess with Texas logo will be available for sale at the artisan jeweler’s 100 plus retail locations, online at JamesAvery.com and in select Dillard’s stores in Texas.

“A partnership between James Avery and Don’t mess with Texas is a natural fit,” said Becky Ozuna, program administrator for the Don’t mess with Texas program. “It was the beauty of our state that first attracted the jeweler’s founder, the late James Avery, to Texas over 65 years ago. Through this collaboration, we aim to inspire others to do their part to keep Texas clean and beautiful for our future generations.”

The sterling silver Don’t mess with Texas charm will retail for $62. Engraved with the Don’t mess with Texas logo on the front, the charm’s smooth back can be engraved for a personal touch. The charm’s retail launch coincides with the Don’t mess with Texas Trash-Off, the state’s largest cleanup day, which occurs annually in April. A portion of the charm’s sales will support TxDOT’s litter prevention education and outreach programs.

Don’t mess with Texas has been educating Texans about litter prevention since 1986.  For additional information on Don’t mess with Texas visit dontmesswithtexas.org.