Belk gears up for the back-to-school season in Modern. Southern. Style. with the “Concert Style” sweeps, denim donation events and more.
The sweeps, which runs from August 1 to September 15, offers customers a chance to win an all-expenses paid trip for four (4) to any 2014 Live Nation concert in the U.S. Belk will send their winner to the concert in style by including a $1,000 Belk gift card and $500 spending money in the prize package. Visit www.belk.com for more information and to enter. Entrants can increase their chances to win by sharing the results on Facebook, Twitter and Instagram.
In addition to the sweeps, Belk will host a nationwide, in-store denim event. From August 1- 3, customers can bring in one or more pairs of gently used jeans to donate to the United Way and receive a $5 coupon that can be used toward a new pair of junior jeans. United Way will distribute the donated jeans to local students in need.
Along with the company’s music campaign, Belk is featuring the winners of its southern musician showcase in back to school style videos. The videos are a behind-the-scenes look at the artists choosing their performance wardrobe in the Belk Fashion Lounge for their music tours. Viewers can see Belk’s new fashions for fall and shop the brands and products straight from the video at www.belk.com/music.
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