The Dallas Convention & Visitors Bureau (Dallas CVB) recently announced a social media contest to inspire locals to explore Dallas by capturing photos at prominent locations throughout the Metroplex and sharing over social media for opportunities to win one-of-a-kind experiences for family and friends. The month-long digital contest - March 28 through April 27 - kicks off the city's new brand campaign - "BIG Things Happen in Dallas."
More than two dozen oversized displays at select venues throughout Dallas will feature the letters "B" and "G" where locals simply snap a photo of themselves in between the display as the "I" in BIG and then share photos via Facebook, Twitter, Pinterest and other social media channels using the hashtag #DallasBIG. Fans can submit one photo per location for the weekly contest for multiple chances to win exciting Dallas experiences and the BIG grand prize. Locals can visit www.VisitDallas.com/BIG to discover a map of the BIG display locations, prize packages and complete contest rules.
Beginning April 5, one winner will be randomly selected each Friday from photo submissions to win Dallas prize packages for sports, arts and culture, shopping or dining experiences. A sampling of prizes include a private dinner with wine pairings for ten guests by Chef Matt McCallister of FT33, a personal driving experience at Texas Motor Speedway, a VIP tour and tickets to the State Fair of Texas and a NorthPark Center shopping spree with a personal consultant and much more.
Mayor Mike Rawlings and the Dallas CVB unveiled the city's new branding campaign on Wednesday, March 27, at the BIG Celebration at Victory Park.
BIG display locations include Dallas Museum of Art, Dallas Zoo, Deep Ellum, Fair Park, Galleria Dallas, Klyde Warren Park, Love Field Airport, Main Street Garden, NorthPark Center, NYLO, Perot Museum of Nature and Science, Omni Dallas, Reunion Tower, Texas Motor Speedway, Victory Park and West End Historic District.
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