Today, Kendra Scott announces a new partnership with Active Minds - the nation's leading non-profit promoting mental health for young adults. Active Minds will become the official non-profit partner of the Kendra Scott Gems, the brand's on-campus college representatives program.
The partnership will kick-off with a $100,000 grant to support on-campus programming at select college locations, as well as important policy change initiatives to create an improved culture around mental health. Since she began her company, Kendra has lived by three core values: Family, Fashion and Philanthropy, creating a brand and culture that believes giving back is the highest form of success.
Research shows that 76% of young adults turn to a friend first when they are struggling – but an astonishing 61% of students do not feel prepared to help a friend who shares their struggle. Suicide remains the second leading cause of death for young adults - including those on college campuses nationwide. Even prior to the pandemic, 39% of students in college experienced a significant mental health issue.
The partnership between Kendra Scott and Active Minds aims to create peer networks and provide resources designed to help young adults be there for a friend or loved one.
Together, Kendra Scott and Active Minds will aim to change the culture around mental health on campuses across the nation, making sure every person hears the important message: "It's okay to not be okay," and ensuring mental health is prioritized as highly as physical health.
We know that mental health challenges have grown in number and severity for many of us in recent months and years," says founder and CEO Kendra Scott. "Isolation worsens already-existing mental health conditions and causes new ones to emerge. Stigma, coupled with lack of awareness and resources, adds more barriers. That's why we are investing in this grant with Active Minds to support mental wellness at the college level, and why I am personally committing myself to advocate for policies and funding that can improve - even save - lives imperiled by mental health obstacles."
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