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Monday, November 9, 2020

Bloomingdale's Invites Customers to their Virtual Holiday Benefit

Bloomingdale's just announced the start of holiday season with its reinvented holiday campaign, "Give Happy", which embodies positivity and togetherness at the close of a challenging year.

 In the spirit of togetherness, Bloomingdale's will invite customers to join in the holiday celebrations from home for its innovative new Virtual Holiday Benefit supporting the Child Mind Institute, on November 23 at 6 p.m. CST. The festivities will be hosted by comedian and actor Ali Wentworth from Bloomingdale's 59th Street flagship, and will feature a celebratory performance from singer and songwriter Andra Day. Guests who tune in will also enjoy a performance from American Ballet Theatre dancers Misty CopelandSkylar BrandtHerman Cornejo, and Gabe Stone Shayer. This special event brings the magic of the holidays at Bloomingdale's to customers' homes nationwide for the first time, through immersive and interactive production blending performance and innovative animation effects.

The benefit will support the Child Mind Institute and its mission to transform the lives of children and families struggling with mental health and learning disorders, marking the 11th year Bloomingdale's has partnered with the non-profit organization. To participate in this one-of-a-kind event, in the weeks ahead of the show, customers will register and make a donation to receive special access.

Customers have the opportunity to round up their in-store purchase to the nearest dollar, through December 31, with the difference being donated directly to the Child Mind Institute. Shoppers on Bloomingdales.com will also be able to make a donation at checkout.

This year, Bloomingdale's has created the new "Give Happy" holiday shop, where guests can find expertly curated gifts for everyone on their list and at every price point, including Cooking and Entertaining, At-Home Relaxation, and Activities, Fun and Games. The shop is available at Bloomingdales.com and in stores, where shoppers will discover fun finds including: Georg Jensen candle holders ($139), exclusive Eberjey pajamas ($139), Kyoma instructional yoga mat ($75), PRINTWORKS puzzles ($28) and more. The shop will also feature a stocking stuffer bar with under $100 giftable items like Dior's lip glow travel set ($54)Acqua Di Parma votive candle set ($95), and Mario Badescu mini mist set ($20).

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