RSVP Calendar: Job Opportunity: Email Marketing Manager

Email Marketing Manager

United Way of Metropolitan Dallas

Job Description
Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and click-through rates climb higher and higher? We’re seeking an expert email marketer to join our team. You’ll be expected to develop and track email campaigns to increase the involvement of individual/corporate donor/volunteer constituents.

Key Responsibilities
Responsible for creating email marketing campaigns to promote the mission of United Way of Metropolitan Dallas: to change lives forever in North Dallas. Determines target audience, devises campaigns, coordinates scheduling with social media campaigns and launches email campaigns to positively impact the areas of education, financial stability and health in North Dallas.

Create email marketing campaigns to promote products or services.
Ensure marketing message is conveyed clearly and delivered properly to prospects.
Ensure messages are sent in proper form and branding.
Proofread emails for clarity, grammar, and spelling.
Develop a personalization strategy.
Include specific branded graphics, incentives, and detailed descriptions.
Review messages for brevity.
Send messages to those who have opted in for messages.
Ensure messages are mobile-device friendly
Track and analyze direct and interactive marketing campaigns.
Use statistical analysis and reports to create campaigns.
Provide management periodic reporting of email metrics of campaigns to support ROI
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Stay current with changing technology trends and approaches in e-commerce and email
Other assigned tasks

Job Requirements
Education: BA/BS or equivalent working experience.
Experience: 3 + years experience with email marketing, lead nurturing, marketing automation, and web analytics.

Skills/Abilities

Experience with Constant Contact, MailChimp desired. Highly desired is Salesforce.com Marketing Cloud (ExactTarget).
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Proficiency in email marketing and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent writer and communicator (in both the written and verbal form).
Comfortable coding in HTML, CSS, and Javascript.
Develop templates that are responsive to accept device-independent sizing requirements.
Ability to troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
Advanced knowledge of Microsoft Excel
Ability to work independently with minimal direction, while also functioning and contributing as part of a team.