DreamWorks Pictures is teaming up with Sprinkles Cupcakes to promote their film “People Like Us." The promotion will run from May 2-June 29, 2012, and is centered around these family-themed holidays: Mother’s Day (May 13), Visit Your Relatives Day (May 18), Father’s day (June 17) and National Forgiveness Day (June 26).
On the designated “People Like Us” holidays, Sprinkles Cupcakes will give out a free cupcake to each customer who comes in between the hours of 12 noon and 2 p.m. and says, “People Like Us.” Any customer can vote online for the official “People Like Us” flavor, and the winning cupcake will be announced the week of the film’s opening. Customers can also pick up punch cards in Sprinkles Cupcakes stores, redeemable on the selected ‘People Like Us” holidays for a free cupcake. Follow the movie on Facebook.com/PeopleLikeUs for more details.
“People Like Us” is a drama/comedy about family, inspired by true events, starring Chris Pine (“Star Trek”) as Sam, a twenty-something, fast-talking salesman, whose latest deal collapses on the day he learns that his father has suddenly died. Against his wishes, Sam is called home, where he must put his father's estate in order and reconnect with his estranged family. In the course of fulfilling his father's last wishes, Sam uncovers a startling secret that turns his entire world upside down: He has a 30-year-old sister Frankie whom he never knew about (Elizabeth Banks). As their relationship develops, Sam is forced to rethink everything he thought he knew about this family—and re-examine his own life choices in the process.
The film also stars Olivia Wilde, Michael Hall D’Addario, Philip Baker Hall, Mark Duplass and Michelle Pfeiffer. "People Like Us" in U.S. theaters on June 29, 2012, and is rated PG-13.
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