Monday, February 28, 2011

The Limelight: The Boot Campaign

The Boot Campaign is a grassroots initiative started by 5 women from Texas known as the Boot Girls. They provide an easy and tangible way for Americans to show support of our troops (both past and present) that is practical and directly benefits our military. Proceeds from boot sales are donated to partner charities, who assist returning veterans dealing with Post Traumatic Stress Disorder and varying degrees of physical injuries.

The Boot Campaign motto is: When They Come Back, We Give Back! What better way to say thank you to our troops than sporting a pair of boots just like theirs! So join in the growing chorus of radio, television, music and sports celebrities and get YOUR boots ON!

Who Are The Boot Girls?
You could say the Boot Girls are your average hard-working professionals, but there is nothing average about these 5 women! They chose to use their spare time to develop an awareness initiative that will support injured American forces. They possess the rare quality of serving others without the desire of personal, financial gain. In fact, several of the Boot Girls supplied financing to get the campaign started. After reading the book Lone Survivor by Marcus Luttrell, the Boot Girls were humbled by what the military endures to give them the freedom to choose their own professional careers. That became the passion behind the campaign.

How can YOU join the "Get Your Boots On" initiative?

Want to see your boots on the site? Buy YOUR boots and send the photos and photo release to

Get all the latest Boot Updates via email. Click here to join the mailing list!

"Get Your Boots On" at Work - Pick a month, day or week, and ask your colleagues to wear boots to show their support! Whether its business casual or full-on suits, Corporate America is supporting the Boot Campaign! "Suits-in-Boots" creates an eye-catching visual that is always a conversation starter, even with complete strangers! Participants may also purchase their own Boot Campaign "business cards" that give a brief explanation of their involvement in Boot Campaign.

Plan “Get Your Boots On” themed party. Take pictures and capture video of people wearing THE BOOTS. For information on hosting your own Boot Event email

Share Your Story about what it means to “get YOUR boots on” and email to Some of the most inspiring stories will be shared on Facebook and the blog.

Share the Boot Campaign Story - Ask your local media to run a story about the Boot Campaign. Contact Transfer Media Group at

Add a link on your Blog to The Boot Campaign Blog, add a link to your email signature, follow and get involved on FaceBook, Twitter, YouTube.

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